THE CHALLENGE
Drive high-converting traffic between Steel Series and Warframe by crafting a multi-media,
multi-channel content marketing strategy.
OUR APPROACH
By putting together a tiered content package based on the optimal media across several demographics, we created
a multi-pronged campaign of: newsletters, influence videos, and social media posts. The strategy gave SteelSeries Games site
one of its most successful key code giveaways ever with more than 610K impressions converting to 100K+ codes redeemed.
Over
100,000
gamer CODES
CLAIMED
600K+
impressions
300K+
unique visitors
100K+
codes redeemed