THE CHALLENGE

NVIDIA wanted to find a way to introduce their customers to their new graphics architecture, Maxwell, and their new graphics cards,
GeForce 970 and GeForce 980, and they wanted something outside of traditional advertising and old-school media relations.

OUR APPROACH

iGames teamed with NVIDIA to execute turnkey event planning, venue coordination and on-site management services for the North America segment of GAME24.
We also set up live streaming for each North American venue over a 4 x 6 hour schedule of tournament and casual competitions.

To bring it all together we ran preliminary qualifier tournaments prior to “Game 24” and identified teams to represent each LAN center in the competition.

iGames provided and managed resources for the venues including competition staff, live stream technical teams, and shoutcasters.

Over
1.3M
gamers
Tuned
In

1.3M

gamers worldwide tuned
into the live stream

24h

modding competition

30min

minutes watched with over
15 minutes per session