THE CHALLENGE
Microsoft challenged us to create and host the first ever LAN Center-based Halo tournament to convert core gamers from liking Halo to loving the IP.
OUR APPROACH
We started with a base of 15 premier LAN centers and hosted Aram Socials each month where we implemented both center and scaling systems.
The outcomes helped fuel Halo’s growth into a global phenom.
OVER
13,000 PLAYERS
AT 100+
LAN CENTERS
ATTENDED
Regional qualifiers were held to find the top 16 players who would move forward Championship Event hosted at G4TV Studios in Los Angeles, CA - two elimination 8 player FFAs.
The top four from each would advance to the finals.
Final 8 player FFA with the top 3 receiving prizes