BRANDING / DIGITAL SUPPORT
THE CHALLENGE
Increase engagement and conversions for SteelSeries brand and products in the online gaming segment.
OUR APPROACH
Built a lead generation site featuring key code giveaways on the SteelSeries subdomain (games.steelseries.com).
The result increased retention and LTV by providing repeating value for their existing gaming community while simultaneously attracting new members
into the SteelSeries ecosystem.
Bringing
SteelSeries
gear to
100's
of events
5+
year program of continued community growth
400k+
unique visitors (monthly)
8.3M+
social page views
