BRANDING / DIGITAL SUPPORT
THE CHALLENGE
Directly connect Micron's gaming brand "Crucial" with gamers.
OUR APPROACH
We built a gaming giveaway site subdomain on Crucial.com (games.crucial.com) to help drive lead generation and create a positive brand experience
between gamers and the Crucal brand.
300
AWARDS
AND
COUNTING
...
25+
giveaways
250k
new users registered within the first year of the program
(only 8 months of programming)
150k+
quality leads added to the Crucial gaming subscriber list
