BRANDING / DEVELOPMENT / PLANNING

THE CHALLENGE

Build a high-engagement magnetic site to attract and retain high-value customers into a constantly relevant community.

OUR APPROACH

We not only designed a smooth functioning website, Alienware Arena, we built it and maintain it to this day.
In addition, we keep the community populated with low COA content for millions of Alienware Arena users.

10+
MILLION
REGISTERED
USERS

10+

year program of continued community growth

10m+

registered users

1000+

key code giveaways, sweepstakes, and contests

50m+

unique user actions

LOYALTY PROGRAM

We drove up Alienware's brand awareness to be the top-of-mind, best-in-class brand among PC gamers.

Alienware Arena is known for free gaming content, event coverage, tournaments, and competitive advice for PC gaming segments,
and continues to be one of the largest gaming hubs in the world.