PR / EVENT GAME LAUNCH SUPPORT
With a cross-platform cross play title using the Photon Quantum Unity engine, the title would need to acquire many players to keep from a busted launch. Tiny Roar enlisted iGames Marketing and PR to increase acquisition and explode their North American reach.
iGamesprovided user acquisition through earned, owned, and paid communications: earnedcommunications using on-brand influencers and public/online events that involved the gamer. These communications leveraged the iGamesPartner network, which included Alienware, SteelSeries, iGames.gg, Intel, and other endemic and non-endemic brands. Paidcommunications incorporating boosted and/or sponsored posts, paid events, and paid sweepstakes that aligned with Tiny Roar games activities.
JOIN THE BOMB BOTS ARENA
The Final Fuse
The team at iGames coordinated a professional tournament event on behalf of Tiny Roar. By facilitating communication between the eSports Team at Boise State University, and the studio, we were able to organize a successful event in conjunction with promotional giveaways.
Alienware Arena Giveaway
Keys Claimed: 11k
Unique Visitors: 30k
Keys Claimed: 9k
Unique Visitors: 7k
Tiny Roar is an independent studio headquartered in Hamburg, Germany. The team was looking for additional support in North America for the launch of their newest title, Bomb Bots Arena.