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PR / EVENT GAME LAUNCH SUPPORT

THE CHALLENGE

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With a cross-platform cross play title using the Photon Quantum Unity engine, the title would need to acquire many players to keep from a busted launch. Tiny Roar enlisted iGames Marketing and PR to increase acquisition and explode their North American reach.

OUR APPROACH

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iGamesprovided user acquisition through earned, owned, and paid communications: earnedcommunications using on-brand influencers and public/online events that involved the gamer. These communications leveraged the iGamesPartner network, which included Alienware, SteelSeries, iGames.gg, Intel, and other endemic and non-endemic brands. Paidcommunications incorporating boosted and/or sponsored posts, paid events, and paid sweepstakes that aligned with Tiny Roar games activities.

TINY ROAR

JOIN THE BOMB BOTS ARENA

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The Final Fuse 

The team at iGames coordinated a professional tournament event on behalf of Tiny Roar. By facilitating communication between the eSports Team at Boise State University, and the studio, we were able to organize a successful event in conjunction with promotional giveaways.

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The Results

Alienware Arena Giveaway 

  • Keys Claimed: 11k

  • Pageviews: 44k

  • Unique Visitors: 30k

  

SteelSeries Giveaway

  • Keys Claimed: 9k

  • Pageviews: 16k   

  • Unique Visitors: 7k 

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The Hero 

Tiny Roar is an independent studio headquartered in Hamburg, Germany. The team was looking for additional support in North America for the launch of their newest title, Bomb Bots Arena.