BRANDING / DEVELOPMENT / PLANNING

THE CHALLENGE

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Building a promotional program between SteelSeries and Warframe that would drive value to each partner.

OUR APPROACH

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By putting together a comprehensive SteelSeries marketing and content package of newsletters, influence videos, and multiple social media posts, the Warframe promotion on the SteelSeries Games site was its most popular and successful key code giveaway yet.

 

SteelSeries Blog:

https://steelseries.com/blog/improve-your-aim-and-movement-in-warframe-95

SteelSeries Giveaway:

https://games.steelseries.com/ucf/show/13983/boards/promotions/Giveaway/warframe-booster-pack

SteelSeries Warframe Campaign

Over 100,000 gamers claimed a code

600k+

300k+

100k+

impressions

generated foot traffic & visibility by gamers

codes redeemed

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