BRANDING / DEVELOPMENT / PLANNING
Build a lead generation site to drive greater engagement between the SteelSeries products and brand with the online gaming community.
Created a key code giveaway site on the SteelSeries subdomain (games.steelseries.com) to generate a positive brand interaction between gamers and SteelSeries. Additional value was created for the current SteelSeries gaming community while driving new gamers into the SteelSeries ecosystem.
FIRST YEAR OF THE PROGRAM
giveaways with over 250k keys claimed by the gaming community
new visitors to the SteelSeries domain
users registered an account to the SteelSeries Games site
quality leads were added to the SteelSeries newsletter subscriber list