BRANDING / DEVELOPMENT / PLANNING

THE CHALLENGE

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Build a lead generation site to drive greater engagement between the SteelSeries products and brand with the online gaming community.

OUR APPROACH

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Created a key code giveaway site on the SteelSeries subdomain (games.steelseries.com) to generate a positive brand interaction between gamers and SteelSeries. Additional value was created for the current SteelSeries gaming community while driving new gamers into the SteelSeries ecosystem.

SteelSeries

FIRST YEAR OF THE PROGRAM

30+

400k

200k

70k

giveaways with over 250k keys claimed by the gaming community

new visitors to the SteelSeries domain

users registered an account to the SteelSeries Games site

quality leads were added to the SteelSeries newsletter subscriber list

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