BRANDING / DEVELOPMENT / PLANNING
Build a community website for consumer member acquisition for Dell’s XPS brand that centers around exchanging ideas and inspirations across communities that attract consumers embracing technology and innovation.
Provide online tools for individuals and groups to build out and develop their innovative ideas and personal projects through collaboration with the Project Innovate community. Members receive technology offers and the opportunity to participate in contests and other promotions to win prizes including XPS hardware to help take their concept to fruition.
Site launched March 13, 2019.