BRANDING / DEVELOPMENT / PLANNING

THE CHALLENGE

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Build a community website for consumer member acquisition for Dell’s XPS brand that centers around exchanging ideas and inspirations across communities that attract consumers embracing technology and innovation.

OUR APPROACH

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Provide online tools for individuals and groups to build out and develop their innovative ideas and personal projects through collaboration with the Project Innovate community.  Members receive technology offers and the opportunity to participate in contests and other promotions to win prizes including XPS hardware to help take their concept to fruition. 

Project Innovate

Site launched March 13, 2019.