BRANDING / DEVELOPMENT / PLANNING

THE CHALLENGE

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NVIDIA wanted to find a way outside of advertising and press releases to introduce their customers to their new graphics architecture, Maxwell, and their new graphics cards, GeForce 970 and GeForce 980.

OUR APPROACH

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iGames teamed with NVIDIA to execute the turnkey event planning, venue coordination and on-site management services for the North America segment of GAME24 as well as live streaming from each NA venue.

 

iGames developed a 6 hour schedule of tournament and casual competitions

Preliminary qualifier tournaments held prior to “Game 24” to identify a team to represent each LAN center in center vs. center live stream play for “Game 24”

 

iGames provided staffing for the 3 venues including tournament & casual competition staff, live stream technical teams and shoutcasters.

NVIDIA GAME24

Partnering with NVIDIA to bring awareness to physical events across the nation.

1.3mm

24hr

30mm+

gamers worldwide tuned into the live stream

modding competition

minutes watched with over 15 minutes per session

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