BRANDING / DEVELOPMENT / PLANNING
Raise consumer engagement and enthusiasm for VR gaming with Alienware VR ready systems with NVIDIA GTX graphics cards & Oculus VR headsets.
Coordinate with 14 premier US LAN center gaming locations to host a VR trial area and practice zone to lead up to local 1v1 VR competitions with top competitors earning a trip for 2 to Las Vegas to compete in a national championship during the annual Consumer Electronics Show.
ALIENWARE ARENA VR CUP
8 WEEK OF EQUIPMENT & VR GAMING TRIAL & SPONSOR BRANDING ACROSS 14 LAN CENTER LOCATIONS
generated foot traffic & visibility by gamers
local tournaments concluding with a live streamed national championship
from Las Vegas