BRANDING / DEVELOPMENT / PLANNING

THE CHALLENGE

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Raise consumer engagement and enthusiasm for VR gaming with Alienware VR ready systems with NVIDIA GTX graphics cards & Oculus VR headsets.

OUR APPROACH

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Coordinate with 14 premier US LAN center gaming locations to host a VR trial area and practice zone to lead up to local 1v1 VR competitions with top competitors earning a trip for 2 to Las Vegas to compete in a national championship during the annual Consumer Electronics Show.

ALIENWARE ARENA VR CUP

8 WEEK OF EQUIPMENT & VR GAMING TRIAL & SPONSOR BRANDING ACROSS 14 LAN CENTER LOCATIONS

10mm+

12k+

14

impressions

generated foot traffic & visibility by gamers

local tournaments concluding with a live streamed national championship

from Las Vegas

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