


BRANDING / DEVELOPMENT / PLANNING
THE CHALLENGE
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Support Alienware’s vision to be the top of mind, best in class brand with PC gamers around the world.
OUR APPROACH
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Build a community hub for gamers, Alienware Arena, that becomes THE place for free gaming content, event coverage, tournaments, and advice for all PC gamers.
Alienware Arena
10 YEAR PROGRAM WITH OVER 7 MILLION REGISTERED USERS

10+
7mm+
500+
50m+
year program of continued community growth
registered users
key code giveaways, sweepstakes, and contests
unique user actions
