BRANDING / DEVELOPMENT / PLANNING

THE CHALLENGE

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Support Alienware’s vision to be the top of mind, best in class brand with PC gamers around the world.

OUR APPROACH

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Build a community hub for gamers, Alienware Arena, that becomes THE place for free gaming content, event coverage, tournaments, and advice for all PC gamers.

Alienware Arena

10 YEAR PROGRAM WITH OVER 7 MILLION REGISTERED USERS

year program of continued community growth

registered users

key code giveaways, sweepstakes, and contests

unique user actions