BRANDING / DEVELOPMENT / PLANNING

THE CHALLENGE

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Create awareness and brand loyalty through support of an amateur esports competitive tournament offering multiple qualifying channels, a championship in Las Vegas and over $20,000 in prizing.

OUR APPROACH

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The AGA showed Alienware’s support for esport enthusiasts that play at the amateur level by offering wide-spread qualifying opportunities across the United States that included online qualifiers, LAN center live event qualifiers, and online stat tracking to earn a coveted spot in the championship. 

AGA North America Championship 2018

3,000 PARTICIPANTS WITH 10+ MILLION IMPRESSIONS.

64

online teams including 30 college esports teams with over 8,000 live stream viewers across three weekends

16

30

4

Top Teams/ 20 finalists flown to Las Vegas for the AGA National Championship with live stream watched by over 3,500 viewers

LAN center teams with 550 participants

“Bootcamp” online stat tracking locations across the US

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