THE CHALLENGE
Big Sugar was looking to boost the footprint of the launch for Unto The End, a brutal platformer game launching on PC.
OUR APPROACH
We worked with Intel to run a giveaway for a limited number of game keys. We focused advertising
around wide indie gamers, and players of similar ‘brutal’ style games like Dark Souls or Salt and Sanctuary.
This resulted in 5,114 clicks from a $1,000 spend and a CPC of $0.19.
