THE CHALLENGE
Incorporating multiple game publishers into a single campaign that energizes all the partners’ promotions
in a way where the whole is greater than the sum of the parts.
OUR APPROACH
Combining Warframe and an Alienware prize package into a tentpole promotion, we were able to create in-bound
funnels across social media into the AWA gaming hub for exponential engagement.
Over
250,000
unique gamers
driven to the
WARFRAME
promotion
500K+
impressions
250K+
unique visitors
80K
codes redeemed