THE CHALLENGE

Raise consumer engagement and enthusiasm for VR gaming with Alienware VR-ready systems combining
the NVIDIA GTX graphics cards & Oculus VR headsets.

OUR APPROACH

We hosted VR trial and practice zones in 14 premier US LAN center gaming locations which lead up to 1v1 competitions.
Top competitors earned a trip for two to Las Vegas to compete in a national championship during the Consumer Electronics Show (CES).
The events scored 10 million impressions and had more than 12K in-person attendees.

OVER
250,000
UNIQUE GAMERS
DRIVEN TO THE
VR CUP

10M+

impressions

250K+

generated foot traffic &
visibility by gamers

14

local tournaments concluding
with a live streamed national championship from Las Vegas